Write an introduction and submit it to share sites like Digg (
http://www.digg.com/), Reddit (
http://reddit.com/) and Now Public (
http://www.nowpublic.com/).
Create a Yahoo Group (
http://groups.yahoo.com/) in the niche your site sits.
Create a MySpace (
http://www.myspace.com/) account and use it to publisise your site.
Bookmark your site on Del.icio.us (
http://del.icio.us/) and if you're really keen, add a Del.icio.us button to your homepage.
Create a Technorati (
http://www.technorati.com/) account and "claim" your blog.
Submit your site to free, search engine friendly directories. An excellent list can be found here (
http://info.vilesilencer.com/main.ph...endly-list.php).
Conduct a survey. This is an excellent way to generate offline publicity.
Place a free ad for your company on Gumtree (
http://www.gumtree.com/).