There are many ways to market yourself as a Loan officer or as a Mortgage Broker and its important to be using all these different types of mortgage marketing activities as each will help you market yourself in a different way to a different audience.
- Joint marketing with real estate professionals
- Networking with real estate professionals and others
- Direct mail marketing
- Email marketing
- Public relations
- Search engine marketing
- Magazine advertising
Real Estate agents are a gateway for you to reach Buyers - i.e. your target market, and so having strategies for engaging them can be very effective for your own mortgage marketing. One of the best ways to do this today is to have a joint marketing program with Real Estate Professionals - not just networking.
Networking with Real Estate Agents is a tired approach that usually involves coffee and donuts. The problem is that its very difficult for you to differentiate yourself or to have a sustainable on-going reason for continuous dialogue with Real Estate Agents. Its not a great investment of your time
What's needed instead is a new approach - an approach that allows you to offer something of value to Agents and that allows you to collaborate.
There are many great ideas available to you . However here's some examples of how you might do this
- Property marketing system with your co-marketing / sponsorship applied e.g.
http://www.moreloans4u.com- or work jointly on farming a target community area
http://www.nonstopneighbors.com
